Campaign Planning Framework
Campaign Planning Framework
Link to Full Template
Download the complete, detailed marketing campaign template and customize it for your team:
How to Use This Framework
This framework is designed to be modular and repeatable. You start by defining what you want to achieve, then research who you’re talking to, build a plan around the most relevant channels, execute the campaign, and finally evaluate outcomes. It’s flexible enough to use for small community events or large multi-channel launches — the structure stays the same while the scale changes.
Why This Structure Works
The flow — Objectives → Research → Plan → Execution → Feedback — mirrors how real-world marketing systems operate.
- Objectives clarify the target.
- Research ensures you’re speaking to the right people in the right way.
- The Plan turns strategy into actionable steps and content.
- Execution brings the campaign to life across channels.
- Feedback closes the loop and improves the next iteration.
This creates a coherent signal: every action in the campaign traces back to a defined purpose, and every outcome feeds forward into future decisions.