Introduction
What Learning Branch Is
Learning Branch is a fictional community-focused learning hub built to offer practical skills, digital confidence, and accessible education. It blends workshops, online courses, guides, and community events into a simple, modern ecosystem that feels approachable to everyday people while still being structured enough for organizations, NGOs, and small businesses to rely on.
Its brand identity is intentionally warm, friendly, and practical — making it a good teaching example for digital marketing because it has clear programs, clear audiences, and a clean funnel.
Purpose of This Guide
This guide teaches digital marketing fundamentals using Learning Branch as the real-world example. Instead of abstract theory, it shows:
- How a brand is structured
- How the website, content, and social channels fit together
- How a full marketing campaign is planned
- How messaging, channels, and funnel design work in a practical environment
- How to think about campaign objectives, execution, and measurement
Note
The goal is to give you a simple, reusable template for running any campaign, with Learning Branch serving as the model.
How This Document Is Structured
The guide is organized into a clear sequence:
- Tour of the Learning Branch brand — a quick walkthrough of identity, website pages, content, and social channels.
- Campaign Planning Template — a structured step-by-step framework used to plan any digital campaign.
- Example Campaign — a fully completed, realistic campaign using a Learning Branch workshop or guide as the demo case.
This keeps the flow intuitive: understand the system → understand the framework → see a real example.